Wonderful One

Massage therapy has become a really big industry in the country. As proof of this, clinics have sprouted like mushrooms at every block and there are a lot of more coming. The booming industry is both a boon and a bane for people who want to set up their own massage therapy clinics. the good news is, you have a lot of clients as massages have become a fad. On the bad side, there are already a lot of massage clinics in the block and you have to compete with them for clients. And being the new kid in the block, this may not be an easy thing.

Before you get disheartened by this, remember that when you plan it right, any business can be a potential cash cow. Here are some tips on how to set up a massage therapy clinic that is guaranteed to make money.

1. Location

With so many massage clinics in the area, you would want a location that guarantees a lot of foot traffic. As much as possible look for places that are near major public areas like the park, schools, markets and even department stores. Being near public places will help you in terms of publicity. You are already being seen. All you actually need is a set of signboards announcing your services and of course a good display window. Another reason why it is good to place your clinic in a public area is the fact that when people walk by all the time, some of them would think of trying your services.

2. Services

Your location is just the design of your product. It is the one that you use to encourage people to get a taste of your massage therapy clinics. But what will make your business thrive and last is the service that you provide to your clients. Once they try your services and find it to their satisfaction, they will be your lifelong customers.

One way to do this is to include a unique service that one cannot find in other massage clinics in the area. Research on some ancient massage techniques that no clinic is offering yet. Introduce the massage in the area. For sure, you will be an instant hit. People by nature would want to try something new. Make sure though that you can sustain the new service through training employees and using products that are appropriate to the massage.

3. Employees

Another way to build a successful massage therapy franchise is to hire people who can do the job for you. Of course when you are starting, you will not be able to afford people who are already experienced. Because of this, it will be up to you to train your employees. That is why it is also important that if you are setting up a massage clinic that you know a lot about the industry. You must know for yourself how to massage people. Otherwise, you must know someone who knows the massage therapy techniques. That way, he or she can be the one to train your new employees.

4. Ambiance

Another important part of the massage therapy business is the ambiance. People go there to relax so you must also create a relaxing and comforting environment, somewhere where your clients can escape to.

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The history of massage started during the 3000 BC when the Chinese wrote Cong-Fu of the Tao-Tse, the oldest book written about massage which was later translated to French in the 1700s. In 2760 BC, Nei Ching or the Yellow Emperor’s Esoteric Classic discussed therapeutic touch.

The Egyptians made their contribution in massage when they created reflexology in 2500 BC. Even the Indians participated in the development of massage when they established Ayurvedic massage.

During 500 BC-50 AD, the Greek and Romans used massage on Olympic athletes and to relieve neuralgia and epileptic seizures. Hippocrates, the father of medicine, incorporated massage in medicine. In 130 AD-201 AD, Galen, a Greek physician from the school of gladiators who were rubbed before fighting wrote a book on manual medicine.

In 100s AD, schools for massage therapy were created in China. Then in 600s AD the Japanese developed shiatsu, which uses the fingers to apply pressure on acupuncture points to regenerate energy. During the Ming Dynasty (1368-1644), pediatric massage therapy or tuina evolved into a higher form of therapy which is still used today.

During 1776-1813, Per Henrik Ling, a fencing master and gymnast cured himself of rheumatism through massage and created Medical Gymnastics and later formed the Royal Gymnastic Central Institute in Stockholm, Sweden. Then in 1839-1909, Johann Mezger introduced medical massage to the scientific community and the terms effleurage, petrissage and tapotement became familiar.

The effects of massage on anemia were researched by medical doctors and professors in New York City in 1880. Four years later, Professor Charcot, a French physician who taught Sigmund Freud recommended massage therapy in French medicine.

The Society of Trained Masseuses was formed in Britain which offered massage education recognized by schools in 1894. A year after, Sigmund Freud used massage therapy to treat hysteria. During the same year, Harvey Kellog wrote The Art of Massage.

The 1900’s gave birth to different massage therapy methods like Jin shin jyutsu or the art of circulation awakening developed in Japan by Jiro Murai, The Alexander Technique created by F.M. Alexander, an Australian actor, Naprapathy (1907) which originated in Chicago, Bindgewebs massage (1929), created by German Physical therapist, Elizabeth Dicke and Neuromuscular therapy (1930) created by Stanley Leif.

In 1937, Rene Maurice Gattefosse, discovered the healing powers of essential oils accidentally during a laboratory experiment where he burned his hand and used lavender oil to soothe it. He coined the word Aromatherapy. Two years after, The Florida State Massage Therapy Association Inc. (FSTMA) was organized. Today, it is one f the oldest massage organizations with 85 charter members.

The Massage Registration Act was formulated during 1949, and in 1950 Francis Tappan and Gertrude Beard wrote books and articles concerning massage techniques. Two years later, Hoshino Therapy, which is an official medical therapy in Argentina was developed. Then during the 1960s, John Barnes created Myofascial Release Therapy.

In 1977-1978, Aston- Patterning was developed by Judith Aston and Hellerwork was created by Joseph Heller. Both methods are forms of rolfing.

During the 1980s, the Association of Bodywork and Massage Practitioners was established. Also, Watsu or water therapy was developed by Harold Dull followed by Stuart Taws creation of Taws Method or Soft Tissue Release.

In the 1990s, a protocol for fybromyalgia syndrome was defined by the American College of Rheumatology and the Touch Research Institute, which studies the effects of touch therapy was established.

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Shiatsu is just one of the many types of massage therapy. In English, the word shiatsu means “finger therapy” and is considered to be a Japanese form of bodywork.

Similar to acupuncture, this type of massage therapy is based on the holistic system of traditional Chinese medicine because those who practice it believe that a person does not feel well due to imbalances in the life force.

To fix it, the massage therapist uses finger and palm pressure to energetic pathways known as meridians to improve the life force.

Scientists have a better explanation for this by saying that shiatsu calms the overactive sympathetic nervous system. By doing so, it helps improve blood circulation, relieves stiff muscles and alleviates stress.

For shiatsu to be effective, the massage therapist has to apply pressure in a continuous rhythmic sequence. Unlike other types of massage therapy, the pressure feels more localized so certain points feel tender. If at any time you feel pain, you can tell the therapist to adjust the pressure so it is comfortable to you.

Treatment fro shiatsu is done on a low massage table or on the floor. Two others things that differentiates this type of massage therapy from the rest is that it does not use any massage oil and this is done while you are fully clothed.

Shiatsu is very good for people who suffer from anxiety, arthritis, back pain, constipation, depression, headaches, insomnia, neck and shoulder pain, poor digestion, stress, tiredness and premenstrual syndrome. It is so good that you can even get one just for relaxation.

But not everybody can enjoy acupuncture. It is not safe for people who have open wounds, have undergone chemotherapy or radiation therapy, immediately after surgery, and are prone to blood clots, pregnant as well as immediately after surgery.

If you don’t have any of these problems, they by all means, you can enjoy shiatsu. When you schedule an appointment, make sure you don’t eat a heavy meal before going there. Also, if it is your first time, try to be there at least 10 minutes before your scheduled appointment since you will have to fill up some forms first. But if you are a regular, just be there 5 minutes before.

For shiatsu to be effective, the practitioner must be relaxed so he or she will be able to give comfort to the person lying down on the mattress. Proper positioning is also required and both hands must be used at all times even if one hand is still and the other is active.

Though this form of massage therapy is all about applying a little pressure, the key here is perpendicular penetration without any side to side motion so the professional is able to treat an entire meridian and not jot just an individual point. So the person leaves feeling relaxed and ready to go home.

Shiatsu as a type of massage therapy has been around for years and there are various styles to choose from. Some focus merely on the acupressure points, others more on the general work of the human body and the meridians while some highlight the diagnostic systems such as the Five Element System. Whichever is used, you can’t deny the fact these are all based from traditional Chinese medicine.

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If you think carving a career in massage therapy is as easy as knowing how to knead and press, you are wrong. Because of the increasing popularity of these clinics, the government has started to regulate the practice. Now, massage therapists need to get some kind of license in order to work. This of course is not true for all states. Laws on the industry are still not being enforced all over the country. This means that each state will have a different take on how the practice should be done.

Here are some of the things you may want to consider when starting out a career in massage therapy.

1.  Know the massage that you want to do

One of the main considerations that you have to look into before you start your massage therapy career is what massage to specialize in. Like the medical field, massage therapists now have specializations. Each will be identified to a particular field. This is brought on by the kind of training that they will take before they become full-pledged massage therapists. The best way to do this is to research on the different kinds of massages and see what you are most comfortable doing.

There are a lot of considerations when making this choice. One of the factors that may affect their decisions is what kind of clinical setting they want to work in. Working in spas and commercial massage clinics will only require you to be adept at massages that seek to relax the muscles.

This is of course easier to study and much easier to do compared to massages that are much more technical in nature, which is usually done in the clinical setting. However, the advantage with more technical and scientific massage strokes is higher pay and of course more professionalized.

2. Physical problems

Massage therapy involves a lot of physical work. Every day, you will be servicing the clients with a hard or soft massage as well as helping them lie back in the massage table and also in disrobing. It is a very hard job and can be physically taxing. Before you get into a career in massage therapy, make sure that you can take on the job and deal with its physical requirements.

3. Time to study

Because of the way the industry has been regulated by the state, becoming a massage therapist will involve first a lot of years of study. Some states in fact require therapists to have at least three years in specialization. If you need to earn money right away and don’t have time to study first, thisis not the career for you. You will be better off with jobs that do not really require a training certificate or a diploma.

4. Good with people

Another thing to consider when you want to have a career in massage therapy is communication with people. Remember that you will mostly be earning your money from the tips and not actually in the salary that the clinic gives you. For you to get big tips, you also need to be sociable and to communicative with people. Clients love therapists who talk to them and those who listen to their problems. If you are a little bit anti-social, this is not the career for you.

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